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Creating brands with purpose.

"We believe in the power of creativity, strategy and experience to build brands that add value to people's lives."

what we do

We're specialist in brand strategy and brand identity, this means we don't create just a logo, but rather a strategic brand identity that will transform your business and guide you to success.



Despite being known for high quality products and excellence

 in customer service, The Brown Pig’s branding did not reflect 

the reputation of the brand who diversified beyond premium

 cuts of meat into new retail. It was vital for the brand to define 

their purpose and position in the market. So they came to

 Manual Mode for a rebrand and repositioning.

Services Provided

Market Research • Brand Strategy • Brand Design Identity • Photography
Print Collateral • Sample Applications


“The Brown Pig’s mission is simple: Bring back the lost art of traditional master butchery combined with modern influences. We are blending old-world methods with creative modern culinary ideas to deliver the best flavours and create a truly unique food experience.”

“Design a Modern New Look, Embedded with Tradition and History.”

Brand designer - ManualMode

With the brand’s positioning:

 “Tradition Meats Modern”

we defined and summarised

the brand’s core purpose in

one tagline and we set out to

build a modern brand

rooted in tradition.

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Irish Provenance Mark

The brand symbol (submark) was designed by combining rustic textures found in branding iron with the breed of pig that originally inspired the name of the brand. We added premium cues to the design with hues of old gold. The black colour is connected with the black patches found on the Oxford Sandy and Black pig.

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A rare traditional breed

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Branding iron

“Design a Modern New Look, Embedded with

Tradition and History.”

“It all began with the

Oxford Sandy & Black, a

rare breed of pig that has 

existed for around 300 years.”  

“To bring back the lost 

craft that is disappearing 

from our villages.”

Brand Submark



We designed an exclusive Provenance Stamp for The Brown Pig that represents a mark of guaranteed quality and true provenance. 

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A solid brand strategy is key to further developing a brand's identity with class and confidence. One cannot function properly without the other. Once the brand identity is designed, it can then create powerful brand experiences across multiple touchpoints. But for a brand to work on the long term, it will need to constantly align everything they do with their brand strategy.


 Together with their premium and creative products, this rebranding puts The Brown Pig beyond comparison.



Brand Guidelines

We developed a 32 page detailed brand guidelines toolkit for future designers, marketers and partners to ensure consistency in every expression of the brand.

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Sample Applications

Before we sign off any design, we test our ideas in the real world to prove they work with sample applications. 

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Previous logo

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Graphic Design

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