Creating brands with purpose.
"We believe in the power of creativity, strategy and experience to build brands that add value to people's lives."
THE BROWN PIG:TRADITION MEATS MODERN
Despite being known for high quality products and excellence
in customer service, The Brown Pig’s branding did not reflect
the reputation of the brand who diversified beyond premium
cuts of meat into new retail. It was vital for the brand to define
their purpose and position in the market. So they came to
Manual Mode for a rebrand and repositioning.
Services Provided
Market Research • Brand Strategy • Brand Design Identity • Photography
Print Collateral • Sample Applications
“The Brown Pig’s mission is simple: Bring back the lost art of traditional master butchery combined with modern influences. We are blending old-world methods with creative modern culinary ideas to deliver the best flavours and create a truly unique food experience.”
“Design a Modern New Look, Embedded with Tradition and History.”
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With the brand’s positioning:
“Tradition Meats Modern”
we defined and summarised
the brand’s core purpose in
one tagline and we set out to
build a modern brand
rooted in tradition.
Irish Provenance Mark
The brand symbol (submark) was designed by combining rustic textures found in branding iron with the breed of pig that originally inspired the name of the brand. We added premium cues to the design with hues of old gold. The black colour is connected with the black patches found on the Oxford Sandy and Black pig.
A rare traditional breed
Branding iron
“Design a Modern New Look, Embedded with
Tradition and History.”
“It all began with the
Oxford Sandy & Black, a
rare breed of pig that has
existed for around 300 years.”
“To bring back the lost
craft that is disappearing
from our villages.”
Brand Submark
PROVENANCE STAMP
We designed an exclusive Provenance Stamp for The Brown Pig that represents a mark of guaranteed quality and true provenance.
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A solid brand strategy is key to further developing a brand's identity with class and confidence. One cannot function properly without the other. Once the brand identity is designed, it can then create powerful brand experiences across multiple touchpoints. But for a brand to work on the long term, it will need to constantly align everything they do with their brand strategy.
Together with their premium and creative products, this rebranding puts The Brown Pig beyond comparison.
Photography
Brand Guidelines
toolkit
We developed a 32 page detailed brand guidelines toolkit for future designers, marketers and partners to ensure consistency in every expression of the brand.
Sample Applications
Before we sign off any design, we test our ideas in the real world to prove they work with sample applications.
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